Minimalism is the effort of simplifying things around us including of design and ever all those trivial thing. There are too much noise, too much rubbish around. It is cluttering the mind of ours, the very essence of the thought process. So much media, so many messages, so many people.
The trend in the minimalism design is fuelled by the very reason.
It’s the common acknowledgement of the problem and we are saying “that’s enough, now shut up.” It’s time to differentiate the facts and the puffery, to allow the audiences to evaluate what they need to know and how does it concern them. With the rise of internet, everyone is equipped with the power of information, there is no discrimination over the lack of knowledge, understanding and comprehension of the particular concerned issue at hand.
So, tone down on the adjectives, just give me facts.